LEVELS OF DIGITAL STRATEGY

DIGITAL STRATEGY

There are several levels of digital strategy, including:

Corporate level: This strategy focuses on how digital technology can be used to support the overall goals and objectives of the organization.

Business unit level: This strategy focuses on how specific business units within the organization can use digital technology to improve their performance and competitiveness.

Functional level: This strategy focuses on how specific functions within the organization, such as marketing or supply chain management, can use digital technology to improve their efficiency and effectiveness.

Operational level: This strategy focuses on how digital technology can be used to improve day-to-day operations and processes within the organization.

It is important to note that all the above levels are interrelated, and the success of a digital strategy at one level will depend on the strategies in place at the other levels.