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Digital Strategy & Analytics Plan: Long-term strategy benefits from a Digital Strategy Plan. Having an annually contracted service that can deliver implement internal resources and regularly optimized Creative Analytics. A digital strategy must be created to incorporate and align your organization’s digital approach with your existing organizational strategic plan.

An in-depth questionnaire gives insight into the strengths, weaknesses, opportunities and pin point the organization’s digital presence, as well as an overview of its mission and vision. Looking at the digital ecosystem, you have to use available data & analytics in conjunction with these insights to deliver a customized mission.

This should outline the long-term plan, implementation and ongoing success metrics for the full digital ecosystem (social, web, email and content) – and a high-level Roadmap that gives specific measurable direction to internal resources on the activities, Key Performance Indicators (KPIs), assigned resources and review cycles needed to implement the long-term strategy. You should have daily reporting on progress, in addition recommendations for improvement.

Digital Strategy & Analytics Process

Questionnaire & Consultation

Identify Business Goals

Gather Analytics

Gather Competitive Intelligence

Create Personas

Digital & Assessment

Synthesize Analytics & Data

Conduct Content Audit

Conduct Stakeholder Interviews

Develop Digital Strategy Plan

Identify Goals, Challenges and Opportunities

Refine Messaging

Assign Resources & Metrics

Produce Content Calendar

Create Digital Roadmap

Reporting & Optimization

Setup Dashboards & Reporting

Schedule Reviews

Optimize with Recommendations

Other Digital Strategy & Analytics Capabilities

Some of the deliverables from the processes are dashboards, strategic digital and multi-channel marketing plans with milestones, user profiles, social audits, and web audits.

These plans grow with your brand, campaigns, customer or donor base and successes.

Website & Campaign Optimization

Analytics Management & Reporting

SEO Audit

Adwords Strategy

E-Mail Marketing Planning

Customer & User Profiling

Content Analysis

Social Editorial Calendar Development

Social Media Competitive Analysis & Auditing

Conversion Optimization Plan